Decadent Dessert Bars

It’s not a frozen fruit bar and it’s not quite ice cream.  With new Happy Indulgence Decadent Dips, Happy & Healthy Products, Inc. struck a, ahem, happy medium between rich desserts and nutritional snacks.

 The dessert bars are essentially fresh whole fruits blended in cream and coated with chocolate.  The company used its core product line – fresh frozen fruit chunks – to arrive at the balance between nutrition and indulgence.  The company hopes consumers of its Fruitfull line of frozen fruit bars will see the new chocolate dessert bars as a viable alternative.

Each Decadent Dips bar is individually wrapped in colorful boxes which contain what Happy & Healthy Products call tidbits of chocolate – lessons such as the history, value, art, science, love and mystery of chocolate.  The company hopes consumers will take away a morsel of knowledge about the sweet treat every time they open a Decadent Dips dessert bar.  Varieties include Banana Split, Mud Pie, Banana Cream, Coconut Cream, Strawberry Cream and Cherry Cream.

Company:  Happy and Healthy Products, Inc., Boca Raton, Fla

 Distribution:  National

 Suggested Retail Price:  $1.50 - $2.25 per bar

 Packaging:  Individual paperboard boxes