Nutrition Action June 2007

As featured in Nutrition Action June 2007

from the "Frozen Novelties Brand-Name Rating"

Nutrition Action Names Fruitfull® Frozen Fruit Bars “Best Bites”

Happy & Healthy’s all-natural frozen fruit bars honored by CSPI for second year in a row

Washington, D.C., June 2007 – The Center for Science in the Public Interest has named Happy & Healthy Products’ Fruitfull® bars “Best Bites” in the June 2007 issue of their Nutrition Action Healthletter. The all-natural frozen fruit bars took top honors in three categories: Ice Cream Bars, Fruit & Cream Bars, and Fruit Bars.

In the competitive Ice Cream Bar division of the brand-name rating, Happy & Healthy’s Fruitfull® Vanilla Yogurt bar was the highest rated product. Fruitfull® Strawberry Cream and the Fruitfull® Strawberry Juice bars earned “Best Bite” in the Fruit & Cream Bar and Fruit Bar categories, respectively.

Pointing out that many bars in the Fruit & Cream Bar category “may be too sweet for many palates, CSPI recommends that consumers “Try Fruitfull® Strawberry Cream, which strikes the perfect balance between fruity and creamy.”

When CSPI speaks, the national media listen. Talk show host Oprah Winfrey called Nutrition Action Healthletter “the master-mind critic that sounded the food alarms.” Indeed, the frozen novelty rating also names many products “Worst Bites” because they have at least 6 grams of bad fat.

“Best Bites” must meet strict criteria. All products named “Best Bites” had to be 150 calories or less and free of the poorly tested artificial sweetener acesulfame potassium. “Best Bites” fruit bars have no bad fat and contain fruit or juice as the first or second ingredient (but not apple, grape, or pear juice, which are “nutritional weaklings”).

This is not the first time Fruitfull® has earned CSPI’s top honor. In last year’s frozen novelty brand-name rating, CSPI singled Happy & Healthy products out for praise, saying that “Only a few brands like Fruitfull® have fruit or juice as the first or second ingredient.”