Frozen Food Age - fruitfull - Happy & Healthy Products, Inc.

FROZEN FOOD AGE December 1997

Published Monthly by Progressive Grocer Associates

www.frozenfoodage.com

Happy & Healthy Products, Boca Raton, Fla., rolls out 16 FruitfullŽ frozen fruit bars, with real fruit. Bars have no additives and are low-fat or fat-free. Flavors: strawberry, pineapple, fuzzy navel, banana, coconut, chocolate yogurt, strawberry cream, lime, rum runner, pina c prbars.jpg (162461 bytes)

olada, peaches ‘n’ cream, raspberry, watermelon, passionate cherry, raspberry cream and cappuccino yogurt.

Four-ounce bars are sold individually, carrying SRPs of 99 cents to $1.25. They are available to retailers via franchisees who handle all marketing, delivery, promotion and inventory. Bars now in select Whole Foods Markets, Fresh Fields, Wild Oats, Fiesta Markets and Rice Epicurean.

(Happy & Healthy, 561-367-0739).