Fruitfull®
Rocks into New Mexico
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Greg & Gabe - powering up for their sampling!
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December 11, 23015
Growing up in the Midwest, I only knew of
Albuquerque, New Mexico as a pop culture reference. There was of
course the Bugs Bunny classic line: “I knew I should have turned
left at Albuquerque.” And, The Partridge Family song: “Point Me
in the Direction of Albuquerque” made popular on their show, but
not so much on Top 40 radio.
For this locating/training trip, there
were no signs of Bugs Bunny, or The Partridge Family bus.
However, there were unseasonable warmer daytime temperatures,
which I claimed I brought with me from South Florida and took
credit for throughout the trip. Gabe Alarid, our newest
franchisee, pointed out the beautiful, crimson tinged Sandia
Mountains that would be in view wherever our daily routes took
us. The first night, Gabe took me to “Ojos Locos” (Spanish for
“crazy eyes”) for our opening meeting. This was a local Latin
version of a Hooters, and since my previous Locating Week’s
closing meeting was actually at a Hooters, it proved to be the
perfect segue! It also proved that Gabe and I were two of a
kind!
In this regard, the two of us had
enjoyable and successful training days -- filled with laughter
and positive lessons learned along the way. Our successes
included three national accounts: Natural Grocers stores, Whole
Foods, and the local VA Hospital. As for other newly signed
accounts on the more unique side, Talin Market World Food Fair
proved worthy. A huge store with foods from around the world, it
was always busy and a place that I could easily become a regular
customer. Aisles of foods were labeled by country, with a Latin
and Asian predominance -- two of our biggest ethnic consumer
groups! A Fruitfull fit that was indeed meant to be. We also
signed Explora, the city’s Science Museum for Children. The
manager of the store there was upbeat and fun, and she allowed
Gabe and me a free pass to go inside and play! The child within
both of us explored the really cool interactive exhibits,
limited only by the need to stay on track to make the next
appointment.
Gabe is set to do really well in his new
business venture. His personality is perfectly suited to do what
is needed to service his new customer base, and grow the
business. He became comfortable with our task at hand, and his
local references played well with the buyers we met with. His
knowledge of the area, and contacts that he has were key factors
to our successful week. There were several other prospects that
were very sincerely interested in our products, but needed to
wait for one reason or another until after the New Year. With
these potential accounts waiting, Gabe will be able to take his
business to the next level in 2016!
Meanwhile, I find myself suddenly inspired
to put on my Loony Tunes t-shirt, and dig out my old Partridge
Family records...
Greg
Greg's letter about his training week:
Hello Linda,
WOW! I cannot believe locating week has
come and gone. It has definitely been a fun learning experience!
The whole week prior to Greg’s visit was filled with so much
anticipation, nervousness and excitement. I wanted to make sure
everything was perfect and ran smoothly!
As I picked up Greg from the airport I knew
I needed to crank up the heater. I figured, that if I was coming
from warm, sunny, Florida to bitter cold, New Mexico in
December, I would be freezing! But, Greg was of course prepared,
it was the first of many times to come that I would be reassured
that this was definitely, “Not his first rodeo!” To warm him up
I took him to a favorite local “watering hole,” (which quickly
became a place he enjoyed as well) so we could discuss the game
plan for the week. He informed me of the great news, that going
into the week we already had 10 meetings setup! All of this
definitely set the tone for the rest of the week!
Each day I felt we had such positive
responses from everyone we met. This was one of my favorite
things about locating week! Showing the people we met with, that
we aren’t just another couple of “pesky sales people” with
“products you have already seen before.” We could actually see
people’s faces light up, the more Greg educated them of the
products and of how involved we are in the business. Unlike,
some of their current or past distributors whom they may have
not seen in a few months or longer with their freezer that
seemed like a large block of ice. Reassuring them that, this is
the complete opposite of how we work and that our success is
based on their success was an effective selling point for a lot
of the accounts we met with.
My other favorite thing was seeing peoples
reaction as Greg educated them on the products, there was always
an “I GET IT” moment on each person’s face the second they
realized the true QUALITY of the products. This was my favorite
part, we really get to see people open up and begin to engage
with us, I also give credit to Greg, “Mr. Smooth” he is great at
what he does and extremely knowledgeable in every aspect of the
company and the product. I was really impressed that even when
it seemed like somebody wasn’t “getting it” he was always able
to say something that caught their attention and draw them back
in. Not to say that all of our meetings were a hit because there
was and will always be THAT ONE downer meeting… But even during
THAT ONE, the individuals really seemed to enjoy the product.
(Must have been a hard week, who knows.) Overall, locating week
was a definite success! As I mentioned earlier, I loved seeing
people’s reaction when they learned what sets us apart from
everyone else.
I am beyond excited to begin this new
journey and grow the business out here in New Mexico otherwise
known as, The Land of Enchantment! Greg, I am sure, is tired of
talking about and eating Red and Green Chile (Yes, we spell it
with an “e” here in NM). It is a heartfelt obsession to us out
here and you will know why if you ever come out here… I
guarantee you will leave loving it also!
So, I want to send a SINCERE THANK YOU to
all of the Happy & Healthy staff for helping me prepare for this
and you continuing to help me out! Leslie, Len and Greg
especially! The business model and the products, pretty much do
sell themselves and that is all due to you Linda! So, thank you
for this opportunity and I really am SO EXCITED to be on this
new journey!!! If you’re ever in town or know anybody that is in
NM visiting feel free to call me! Ask Greg, I’m a true foodie
and know all the awesome places to go.
I am excited to be a part of the Happy &
Healthy Family and can’t wait to meet everybody!! Thank you
again Greg, I learned so many things from you while you were out
here!!!
Gabe Alarid
Enchantment Cravings LLC.
Albuquerque, NM
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