"They sold the frozen fruit bars where I worked," reveals Terry. "And I
really liked them." Soon after his first taste, Terry attended an entrepreneur expo
where he stumbled across a Happy & Healthy exhibit. Recognizing the frozen fruit bars
as the ones he ate at work every day, Terry was anxious to learn more. "I had always
wanted a little cart for selling things at fairs and parks," says Terry. "And a
cart is part of the franchise. Thats what got me interested."
Additionally, Terry had grown tired of his 9-5 job. As an advertising graphic designer
for 17 years, Terry witnessed changes in the advertising industry and knew he wanted to
try something different. However, he wasnt prepared to quit his day job and jump
full force into a new endeavor. For Terry, Happy & Healthy was a perfect choice since
he could start part-time and grow it to a full-time business.
Even though these days most people know what a frozen fruit bar is, Terry reveals that
when he started in business three years ago, not many people understood what he was
selling. "They though the frozen fruit bars were popsicles or ice cream," he
says. In order to educate the public about his delicious treats, Terry took his cart out
every weekend to one of the busiest parks in his neighborhood and sold his frozen fruit
bars to the public. They were an instant hit. From there he gained freezer accounts at
corporate cafeterias, video stores, gymnastics centers, athletic clubs, mini-marts, and
gas stations.
What makes the Happy & Healthy frozen fruit bars any different from the ones in the
local grocery store? Unlike the grocery store brands that are flavored with juice or
artificial ingredients, the Happy & Healthy frozen fruit bars contain huge chunks of
summer ripened strawberries, bananas, raspberries, watermelons, cherries, limes, and
coconuts. They are all low fat, have no additives, and are 100% natural. In fact, in his
three years of selling the frozen fruit bars, Terry remarks that he has only met two
people who havent liked them.
When asked for his key to success, Terry asserts that cautiously building his business
has been his wisest move. "I devote a lot of time to my business," he says.
"But I dont take any money out. I put all my profits back into the business and
watch it grow." Although he also admits that his frugal ways are a bit of a
sacrifice, he knows they will pay off in the end. "This isnt a get-rich-quick
deal," he explains. "But I see my business growing and I see the income
potential."
Aside from his own dedication, Terry also cites the company itself as being one of his
keys to success. "Happy & Healthy sends a marketing person to help you set up
your first ten freezer accounts," Terry says. "Just seeing how the marketing
people sell and spending a week with them definitely gets you off on the right foot."
In addition, Happy & Healthy makes various advertising materials available to their
franchisees, and they require absolutely no royalty fees, a rarity in todays
franchise marketplace.
Operating out of his garage and making frozen fruit bar deliveries throughout the week,
Terry one day envisions himself with a full-fledged Happy & Healthy distributorship.
His goal is to have his own warehouse, cold storage facility, and personalized delivery
truck within the next five years. Another part of his goal also involves leaving his
advertising job and pursuing his Happy & Healthy business full-time.
For those people searching for a home business opportunity, Terrys biggest piece
of advice is to study the competition and see what else is out there. "Dont
jump into anything hastily," he warns. "If someone says youll make quick
money, youd better step back and look at it again. Ive researched several
business and found that theres no such thing as getting rich quick."
What will lead to success and riches? According to Terry, "Working hard and
keeping at it." And based on Terrys track record and proven dedication, he will
certainly attain those goals plus many more.
For more information about the Fruitfull® Happy & Healthy business opportunity,
call Susan Scotts at 561-367-0739 or go to the companys web site,
www.fruitfull.com.
Be sure to mention Home Business Connection Magazine.