| HOME BUSINESS CONNECTION
September 98 |
| Company Reviews |
| Happy & Healthy Products, Inc. |
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Happy &
Healthy Products, Inc., the franchisor of Fruitfull® frozen fruit bars, traces its history to the 1980s when Linda Kamm, a former
Miss Georgia, discovered frozen fruit bars and went to work selling them. Kamm spent two
years perfecting her recipes and developing a customer friendly marketing program to
introduce her bars to consumers. She then began to franchise the business as a way for
other entrepreneurs to live Fruitfull® lives by owning a business with a low investment.
Today, there are over 100 Fruitfull® franchisees in 36 states and Puerto Rico. By year
end, the company will have sold over 7 million fruit bars.
Fruitfull® fruit bars differ
from all the others by being 100% natural with no artificial flavoring. The bars are made
with summer ripe fruit, frozen and served on a stick. For instance, bite into a
Fruitfull® Passionate Cherry fruit bar and you might find four or five whole, ripe
cherries. Fruitfull® fruit bars meet all ADA, AMA, Orthodox Kosher and Halal guidelines
as well as those established by the Feingold Association. Your initial
investment allows you to open and outfit a Fruitfull® franchise and includes your
one-time franchisee fee. There are no ongoing royalties paid to the franchisor. Depending
on the investment, franchisees can receive complete field marketing and training; a
secured minimum of wholesale accounts; an agreed upon number of Fruitfull® freezers and
retail carts; opening inventory; all rights to use Fruitfull® logos and tradenames;
ongoing access to Fruitfull® products; ongoing support from operations staff;
participation in Fruitfull® meetings and conventions; Fruitfull® marketing materials and
point of sale collateral.
Half of Happy & Healthys franchisees operate the
business part-time, as supplementary income. The other franchisees go at it full-time.
They primarily market their Fruitfull® bars through wholesale accounts, placing
Fruitfull® freezers in locations such as hospitals, colleges, universities, gourmet
grocery stores, video stores, health clubs, drug stores, country clubs, beach locations,
and wherever theres someone who wants real fresh frozen fruit on a stick. The
locations are established by Happy & Healthy and selected and maintained by
franchisees.
For more information about the Fruitfull® Happy & Healthy franchise
opportunity, contact Susan Scotts,
Senior VP of Sales
and Marketing at 561-367-0739 or go to the companys
web site, www.fruitfull.com.
Be sure to mention Home Business Connection Magazine.
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