Incmagazinecover.gif (4630 bytes) Inc. July 1999
LIFESTYLES OF THE RICH & FRANCHISED

by Echo Montgomery Garrett

"We'd always talked about owning a business, but we needed a kick in the pants to take a risk."

-TAMMY CRACOLICI, FRANCHISEE,  HAPPY & HEALTHY PRODUCTS

Family Values

After more than 20 years at General Electric, Anthony Cracolici found corporate life stifling. The corporate environment was unpredictable and left him with little energy to devote to his young family. "When he was home, he wasn’t really here," recalls Tammy Cracolici, 31, who had quit her accounting job to stay at home with their son and was also feeling restless. "He was preoccupied and wrung out from being in that kind of pressure-cooker environment."

In the spring of 1996, Anthony Cracolici was terminated. "The corporate life is like an umbilical cord," continues Tammy. "You don’t want to cut it, but you have to if you’re going to move on with your life. We’d always talked about owning a business, but we needed a kick in the pants to take a risk and do something that would be more rewarding." Neither had ever owned a business, but they were determined to have a life where they’d be able to spend time as a family. 

 

In May 1996, the couple attended a small-business expo in Albany, N.Y. A new franchise caught their attention: Happy & Healthy Products, Inc., a Boca Raton, Fla.-based franchise, which sells all-natural frozen dessert bars. They especially liked the franchise’s program called "The Flexible Franchise," i.e., no set hours, no rigid rules. Franchisees determine how much they want to work. They work from home and most include the family. The workstyle matches the franchisees’ lifestyles.

The two are now master distributors, the highest level of franchise ownership at Happy & Healthy. "Before, Anthony didn’t even have energy to read to Thomas at night," says Tammy. "Now he takes off three or four days a week to devote himself to Thomas." Next year the Cracolici’s plan to double the size of their business. Meanwhile, Tammy enjoys her new role as a woman business owner. "We love being together and working together," she says.

 

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1600 S. Dixie Hwy., Suite 200
Boca Raton, FL 33432
Phone: 561-367-0739
Fax: 561-368-5267
behappy@happyandhealthy.com


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