Product Alert

 The Authoritative Twice Monthly Report on New Packaged Goods in North America

Volume 31, Issue 11, June 11, 2001

Chocolate mix varieties are included in the Be Happy & Healthy Snacks line from Boca Raton, FL-based Happy & Healthy Products, Inc.  Milk chocolate covered Peace of Mind Peanuts and Rockin’ Raisins are available in 4.5 oz. bags.  Chocolate Twisted Bliss consists of milk chocolate-covered pretzels in a 3.5 oz. bag and Mambo Bridge Mix, in a 4 oz. bag, is a mixture of chocolate-covered peanuts and raisins, yogurt-covered peanuts and raisins and chocolate-covered malt balls.  The kosher certified products are each presented in clear plastic rack display bags with fun, colorful graphics on the labels.  Other products in this line are also reported in this issue.

Limbo Licorice Bridge is available in the new Be Happy & Healthy Snacks line from Boca Raton, FL-based Happy & Healthy Products, Inc.  Presented in a 5.5 oz. bag are red licorice bites, black licorice bites, juju fish and spice jelly beans.  Yogurt covered R&R Raisins are presented in a 5.5 oz. bag.  Each of the kosher certified products is presented in clear plastic rack display bags with fun, colorful graphics on the labels.  Other products in this line are also reported in this issue.

128. Be Happy & Healthy Snack Mixes

Reggae Rice Crackers are included in the new Be Happy & Healthy Snacks line from Boca Raton, FL-based Happy & Healthy Products, Inc.  Made in Thailand, the fat-free, kosher parve crackers are presented in a 3.5 oz. clear plastic bag designed for rack display.  Listed ingredients include glutinous rice, soy sauce, sesame seeds and chili pepper.  Other products in this line are also reported in this issue.

Several snack Mixes are included in the new Be Happy & Healthy Snacks line.  Distributed by Boca Raton, FL-based Happy & Healthy Products, Inc., Buzzworthy Banana Blend in a 4 oz. package contains craisins, raisins, walnuts, apples, dry roasted almonds, banana chips, pepitas and honey peanuts.  Zydeco Cajun Mix, Swinging Sesame Stix and Survivor Snacks are presented in 4.5 oz. bags and Nature Lover’s Choice, You’ve Got Trail and Hit the Road Jack versions come in 5.5 oz. bags.  Yogurt Twisted Bliss, white yogurt-covered pretzels, are available in a 3.5 oz. bag.  Each variety is presented in a clear plastic rack display bag with fun, colorful graphics on the label.   The kosher certified products are said to be made with plump raisins, fresh nuts and quality dried fruits.  Other products in this line are also reported in this issue.

Happy & Healthy Products, Inc. of Boca Raton, FL, has recently introduced a new line of Chocolate Covered Ice Cream Bars.  Marketed under the Happy Indulgence brand name, Decadent Dips are presented in a single serve, 4.5 fl. oz, recyclable box with a suggested retail price of $1.79 each.  The Banana Split flavor is identified as bananas, strawberries and cream, frozen to perfection and dipped in chocolate.  Listed ingredients include non-fat milk solids, banana puree, strawberries, semi-sweet chocolate, cocoa butter and vanillin.  Mud Pie, Strawberry, Cherry Cream, Coconut and Banana flavors are also offered.  Package copy featuring kosher dairy seal states “Preservative-free – Just like ice cream, only creamier!  You’ll be happy to indulge.”

A portion of all Happy Indulgence sales is donated to The Miami Project to Cure Paralysis and the Children’s Miracle Network.