| A Happy Indulgence What
comprises the perfect franchise opportunity? Start with a low initial investment that
average Americans can afford. Get rid of royalty fees those ongoing payments that
can strip away a franchisees profits. Allow for modest overhead, cutting investment
in staff, facilities and inventory. Make the opportunity full or part time and allow it to
be run from home. Mix in a business thats fun to operate and a product that tastes
great and is healthy for you.
Thats the recipe behind Happy & Healthy Products (561-367-0739), a
fast growing south Florida-based franchise opportunity that supports over 115 franchisees
nationwide in 38 states and Puerto Rico. Happy & Healthy creates and markets one of
the worlds greatest products, frozen fruit bars.
But these are not just any fruit bars. They are the creation of Linda Kamm, a former
Miss Georgia, who fell in love with fruit bars during the 80s and went to work selling
them. The only problem, fruit bars for the most part had little, if any, real fruit and
lacked huge chunks of fruit the kind that add flavor and nutrition to the bars.

Happy & Healthys newest product, Happy Indulgence® dessert
bars.Kamm wanted real fruit bars, the kind that explode with flavor, thanks to big chunks of
summer ripened strawberries, bananas, raspberries, watermelons, cherries, limes, and
coconut. Kamm spent two years perfecting her recipes and developing a customer friendly
marketing program. She then began to franchise the business as a way for other
entrepreneurs to live "Fruitfull" lives and get into business for a
reasonable investment.
"The product literally sells itself to both customers and to potential franchise
owners," says Kamm. "We have marketed the franchise opportunity simply by
attending franchise shows and giving out free samples."
Half of Happy & Healthys franchisees operate the business part time, as
supplementary income to a full time job or their lives as parents. The other half go at it
full time. They primarily market their Fruitfull® bars through wholesale accounts,
placing freezers in locations such as hospitals, colleges, universities, gourmet grocery
stores, video stores, health clubs, drug stores, country clubs, beach locations, and
wherever theres someone who wants real fresh fruit frozen on a stick. The locations
are established by Happy & Healthy and selected and maintained by franchisees. On the
retail front, franchisees are encouraged to market directly to the public, appearing at
festivals, sporting events and competitions, anywhere people gather to have a fun time.
Fruitfull® franchisees invest between $24,000 and $50,000, which includes an
opening inventory, custom Fruitfull® freezers, a retail cart, full training,
initial marketing materials and more |