Business Start-Ups
March 1998

Smart Ideas From Entrepreneur

Frozen Assets

Searching for a juicy franchise opportunity? Selling 100-percent natural frozen fruit bars as a Fruitfull® franchisee may be perfect for you. Happy & Healthy Products, Inc., the franchisor of Fruitfull®, helps you set up Fruitfull® freezers in sites you select; you’re responsible for maintaining the sites.

As a franchisee, you’ll establish wholesale accounts in health-food stores, gourmet grocery stores or anywhere else frozen fruit bars can tempt customers. Retailers may stock the products in their own freezers. You can also sell Fruitfull® bars directly to the public at festivals and sporting events.

Fruitfull® fruit bars come in 16 flavors, including juice-, cream- and yogurt-based varieties. There are real chunks of fruit in each bar, and no added artificial colors, flavors or preservatives. Appealing to health-conscious consumers, many varieties are fat-free, and all contain five or fewer grams of fat.

Fruitfull® franchises can be operated full or part time; start-up costs range from $18,000 to $40,000, including initial inventory, freezers, a retail cart and training and marketing materials. For more information, call (561) 367-0739.